In September, our Marketing and Commercial teams conducted the “Taking it to the Street” door-to-door marketing activity with the primary goal of acquiring new clients and brand enhancement. These activities were done in all the branches.

The team engaged customers in one-on-one discussions on product offering, financial literacy, and also distributed flyers.

The personalized approach of door-to-door marketing was highly effective in client acquisition and building trust with potential/existing clients. One of the highlights was the way the team connected with the communities. We weren’t just salespeople, but friendly, engaging and responsive to the evolving needs of the market.